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The Prop Data Update
April 2016
Up until now, managing inbound and outbound data feeds has been a very cumbersome, confusing and time consuming exercise for most Estate Agents as they lacked access to feed log information. In fact, they have been kept totally in the dark. Barring contacting our Support Centre, it has been virtually impossible for an Estate Agent to know if or when Prop Data received a listing from a 3rd party software system and whether or not it was successfully published on their company website and the major property portals. To solve this problem and take the hassle and frustration out of feeds, Prop Data recently launched the new Feeds Management System.
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Website showcase

Smith Anderson Realty
www.smithanderson.co.za
Technologically driven, this real estate company offers rentals and, residential and commercial sales. It prides itself on working in close relation with financial services to cater for diverse financial needs.
GDP Industrial Property
www.gdpindustrialproperty.co.za
Cape Town's leading industrial property specialist caters to the unique needs of a modern industrial property user. It has experience in the industry for over 29 years.
Hall Real Estate
www.hallrealestate.co.za
With 13 branches throughout South Africa, Hall Real Estate are residential property experts. The company has gained a reputation of finding the right buyers and tenants for homes around the country.

Content Showcase

Content aims to promote your property site as the expert in real estate by engaging and educating your website visitors. Prop Data writes content that is property related, geographic specific and most importantly, original, to boost organic search results on Google.
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A business is simply an idea to make other people's lives better"

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Internet marketing tips
Listing's Ranking
#SyndicationTip
To boost your listing's ranking significantly on Private Property remember to add a property description of at least 140 characters, include the rates, levies, and property size along with a minimum of 3 high quality photos and a virtual tour or video.
Brand Consistency
#BrandingTip
If you want to keep your real estate brand front of mind, you need to have a clear and consistent message across all your points of contact, especially online. If your message does not stand out neither will your business.
Brand Message
#ContentTip
Your content should always be relaying your brand message. It should be clear, consistent and constantly communicating your message.
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Did you know?

Feeds Management System
Did you know that Prop Data's new Feeds Management System will let you know exactly why any particular listing has failed to publish on either Property 24 or Private Property? This will help you identify and fix any problems and get your listing published as quickly as possible.
Prop Data Titbits
We have added a new Feed Support Engineer to the team. Welcome Jared!
Welcome to our new Copywriter/Editor, Keisha!
Happy 3 years at Prop Data Wesley! We couldn't do it without you.
A new position has opened up in the Prop Data team. We are currently seeking a web developer that specialises in building the front-end, or client side of a web application.
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